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Supplements are a really, really big industry. Like, insanely big. Annual supplement sales in the United States are expected to hit $18.3 billion by 2020. On one hand - this is great! It means businesses offering unique products are more likely to enter the market, and consumers have plenty of choices when it comes to finding products that fit their needs. There is a downside to the supplement market being so massive - and it’s a big downside. When a market is worth $18+ billion, it tends to attract people and companies who are in it solely to make as...

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After introducing the concept of "healthy eating math", we discussed an example where I posted every meal I ate for a week and gave each day a grade. Now, we're going to cover some simple, effective ways to improve your healthy eating math. #1 - Eat a consistent breakfast. This guarantees AT LEAST 5-7 healthy meals per week. Example: unless I’m on vacation or traveling, I have two options for breakfast: a protein shake, or eggs and spinach. I’ll throw in some other vegetables (scallions, yellow onions, avocado) or mix up spices (hint: try garlic+cumin+mint) in the eggs+spinach to keep...

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Last week, we talked about reducing "eating healthy" to simple math and how to calculate your healthy eating "report card". This week, I'm going to show you everything I ate the week of 09/03 - 09/09 and grade each day, then use the healthy eating math we discussed in the last post to grade my week. Sunday September 3rd Breakfast: Eggs & spinach = 1 healthy meal Lunch: Protein shake, greek yogurt, celery + peanut butter = 1 healthy meal Dinner: Beef chuck roast + edamame + glass of wine = 1 healthy meal Total: 3/3 Monday September 4th Breakfast: Eggs...

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Eating healthy is not complicated. It doesn’t have to be hard. Many of us overcomplicate it and make this WAY harder than it has to be. This makes it easy to get frustrated, throw up your hands and say “screw it!”, and go back to eating fried pooptaters from Applebee’s. So today, we’re going to break down Healthy Eating Math, in the simplest way possible. There are seven (7) days in a week. Let’s assume you eat three (3) meals per day (yes, I know, we sometimes eat snacks and some days we eat 4 meals but other days we...

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It’s easy to think that supplements are the secret to looking good naked. Or some special diet (Paleo! Cyclic Keto!). Or doing obscure “under-utilized” functional exercises (Bosu ball squats with dumbbell curls at the bottom!). I own a supplement company, and I’m here to tell you: supplements are not the secret to success. A niche diet is not the secret to success. Doing obscure exercises is not the secret to success. There is ONE thing, though, that is absolutely key to unlocking your physical potential. Before I "discovered" it, I tried everything mentioned above. I spent way too much money...

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